By Adriana Correa
Looking to score big with American Travelers the country of Ecuador changes their tourism game plan by raising the stakes and advertising their new travel slogan “All You Need is Ecuador” during the Super Bowl’s half-time show making them the very first foreign country to advertise during the game.
The 30-second spot set to the tune of “All You Need is Love,” by the Beatles, highlights images of Ecuador’s most beautiful beaches and countryside.
The small nation with just over 15.7 million people, spent $3.8 million on the ad which is part of the “All You Need is Ecuador” travel campaign specifically aimed at Americans.
Here’s the ad in case you missed it:
In an interview with Yahoo Travel, Ecuador’s ambassador to the United States, Nathalie Cely said, “Tourism in Ecuador has grown 4 percent a year for the past 10 years, and the country wants to double that over the next five.”
The Country says that if they get a 1 percent growth on U.S visitors to Ecuador it will cover the money spent on the pricey ad.
Ecuador is popular among Americans who tend to travel to specific destinations such as the Galapagos Islands, the Montañita town for it’s world-famous beach resorts, and the small city of Baños which lies at the foot of the active volcano Tungurahua.
But with the already high number of American travelers who make their way to Ecuador year after year, Ecuadorian travel officials say they are looking to highlight more than the famous archipelago or the whitewater rafting adventures on the Amazon river by promoting other famous attractions such as Quito‘s urban life, Cuenca‘s colonial charm and more of the beautiful Ecuadorian rainforest.
“We’re going to try very hard to tell the world in 30-seconds what Ecuador is all about and how unique a proposition it is for Americans to visit,” Cely said.
Ecuador Photo Gallery: